Did you know that nine time Grammy winner and slayer Rihanna has a surname? No? It is Fenty! Well here comes another fun fact: She has a make up line under the name Fenty products that is giving ‘self made’ billionaire Kylie Jenner and other cosmetics companies a run for their money. Why? Her cosmetic line is incredibly inclusive to the growing diversity around the world. It caters to 40 different skin tones! Yeah, let that sink in. No more settling for foundation that leaves the wheatish or the dark complexion girls out of the clique.
The singer cum queen feels no one should feel embarrassed looking at the limited colour palettes on a counter and walk out with a shade that only ‘kinda’ matched. She’s also gone ahead and launched some 30 concealer sticks. It took two years for them to create this line of products and they have only met with positive reviews from bloggers and make up artists around the world.
While it has launched only in certain parts of the world in September 2018, there is a high chance of it making its debut in the Indian market soon. Sephora’s international website has stocked themselves with Fenty products, so it is only a matter of time before it becomes available at an outlet near you. It should come as no surprise to us that this line is headed for success in India where skin tones vary and beautifully so, if I may add.
If you are one of those blessed ones to have that NRI aunty, send her a wishlist for Fenty right away!
Peruse the collection here.
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