Hair care can get pretty tedious, especially if your tresses don’t conform to the labels on shampoo bottles.
There’s a new brand in town, Freewill, which customises shampoo and conditioner depending on your exact needs. They take into account your hair type, the climate of the city you live in, the current season, your lifestyle, your hair goals and of course, your fragrance preferences.The form gets pretty specific. My hair’s been a little off its game because I started swimming regularly and they even asked me that so I’m hoping it protects against the evils of chlorine. It also asks you your hair length, about any scalp issues, whether you come in contact with smoke etc.
Lastly, it asks you to choose a colour and a fragrance (there’s apricot, avocado, lavender, chia seeds and strawberry). The team then creates a special formula for you based on your answers and sends across a bundle including shampoo, conditioner and a serum all under Rs 2k.
It’s definitely priced higher than your regular shampoo but they’re using completely natural ingredients (like avocado, tea tree oil, acai berry, argan oil, pea protein to name a few) and if these come together to create magic on your mane, I think it’s well worth it.
Plus, it’s always fun seeing your name on the label. Will discourage people from getting their grubby hands on your stuff.
Check it out here.
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